Our Story
Hedi Yousefi, the creative force behind Pomejoy, has poured her love for art and culture into a collection of greeting cards, art prints, and specialty gifts that speak to the soul. Inspired by her eclectic tastes and experiences as an internationally acclaimed artist, Hedi’s journey brought her from exhibitions around the world to the vibrant streets of New York City. Yet, even in a city known for having it all, she found there was something missing.
“I realized that New York, for all its energy and diversity, lacked greeting cards that truly reflected our modern, multicultural world,” Hedi recalls. “I wanted to change that, to create something that felt fresh and meaningful for everyone.”
And so, Pomejoy was born with a singular mission: to help people from all walks of life share the brilliance of their cultures in ways that resonate deeply. With her connections to talented artists and illustrators from around the globe, Hedi brought her vision to life. The result? An eclectic collection of greeting cards that quickly attracted a devoted following.
Today, Pomejoy reaches thousands of online customers, graces the shelves of retailers in cities across the U.S. and beyond, and delights over 40,000 followers on social media.
“At Pomejoy, we believe art and poetry are essential to life, and culture is at the heart of it all,” Hedi shares. “The world is full of incredible people, each living their own vibrant stories. We’re here to capture those stories and create beautiful ways to share them with as many people as possible.”
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